"For anyone with an idea this is an invaluable and cost effective process to bring your vision to life and identify if it’s worth pursuing further."
Donna Bradshaw
Valued founder
How we help
Test assumptions and validate ideas
Using a variety of frameworks and techniques we help teams rapidly test assumptions through early customer engagement and experiments.
Identify customer problems and needs
Understanding who your customer is plays a huge role in the viability of your idea. We facilitate customer development activity to help you get this clarity.
Run experiments without development
You don't always need to develop things to test assumptions and ideas. Within our toolkit we have many ways in which we support experiments without using up costly development resource.
Who we help
We support startups, existing businesses and product teams looking to validate new ideas and rapidly test assumptions
Startups
Idea stage
Early stage
Wanting to validate an idea for a new business
Define the problem that the business solves for its customers
Evaluate who the customer is and their needs
Rapidly test assumptions and a prototype with prospective customers
Existing businesses
Growth
SMB
Corporate
De-risk big decisions or investment
Innovate new products or processes
Understand why their product is not meeting expectations
Improve on-boarding and customer retention
Outcomes and benefits
Get market feedback fast
By testing quickly and without development enables us to reduce time to learning helping to iterate quickly and find what works.
De-risk development
Completing this work prior to starting to costly development helps to de-risk it whilst also gaining clarity on requirements and what to build.
Save time, money and effort
Investing before development reduces the time, money and effort required to get the right product to customers.
Real customer feedback
We focus on being customer-led, talking to real customers to understand their needs and challenges when interacting with proposed solutions.
Clarity on next steps
The results help to define and add clarity on what to build and prioritise how to build it via our product management expertise.
Align your team
Get your whole team onboard with a common understanding regardless of department, making the execution process much easier!
Have an idea to discuss?
Book a free discovery call with our team to see how we can help validate your idea and get it build ready.
